case studies

• • AceCamp
• • Armadillo
• • Brillia
• • KimbaFit

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Services: Brand Strategy · Logo & Visual Identity · Website Design & Development · Social Content Strategy & CreationRole: Creative Direction / Brand Development & Design / UX/UI / Copywriting / Content Strategy / Photography / VideographyOverview
KimbaFit approached us to refresh their brand identity, modernize their website, and produce original, engaging social content to connect with their audience. Their goal: stand out in a crowded market, drive digital engagement, and create a cohesive, scalable online presence

Objectives

Challenges

Orignal Social Content

Key Deliverables

Impact SummaryBy aligning brand strategy, a redesigned website, and original social content, Kimba Fit now shows up with clarity and consistency across every digital touchpoint. The refreshed experience is bold, intuitive, and built to scale—making it easier for users to engage, convert, and stay connected. The result is a stronger brand presence, deeper audience trust, and measurable growth across the business.

Services: Naming · Logo Design · Visual Identity · Brand Voice · Look & Feel · Brand GuidelinesRole: Cohesive Brand Development / Design / CopywritingOverviewArmadillo Community Charter School, formerly known as Armadillo Technical Institute, is a small public charter school in Phoenix, Oregon. They were seeking a modern, approachable identity and a new name that better reflected their mission and values.Brand StrategyWe began with a deep strategic immersion—clarifying Armadillo’s brand promise, audience, and personality. This foundation shaped every creative decision that followed, from naming to visual expression to verbal tone.Logo DevelopmentThe challenge: visually communicate connection, and resilience without becoming overly literal.We explored multiple design directions—sketching, refining, and testing concepts until we arrived at the final mark.
The resulting logo is built from overlapping geometric forms, symbolizing structure, protection, and the strong interconnection Armadillo provides.

Brand VoiceWe helped Armadillo define how they speak about their work and how their customers (students) speak about themselves.Brand Line: Driven to educate. Inspired by you.

Impact Summary
By combining a strategic rebrand with a redesigned website and original social content, Armadillo now presents a cohesive, modern brand online. Their digital presence is engaging, user-friendly, and ready to scale, establishing stronger connections with their audience and driving measurable business results applied across all touch-points.

Hero Metrics

Impact SummaryThrough data-informed optimization and design-driven storytelling, AceCamp's social media channels became a powerful revenue channel. Running consistent contests, promotions, and giveaways consistently drove higher engagement, stronger conversions, and long-term customer value. AceCamp now has a modern digital e-commerce foundation built for scale—ready to convert more adventurers and amplify the brand’s legacy across e-commerce.

Services: Email Marketing · Product Positioning · E-commerce Optimization · Social ContentRole: Creative Direction / Brand Development / UX/UI / Content StrategyOverview: Brillia supports children with a holistic approach. Their goal is to educate and empower parents with resources, alternatives, and guidance on important care decisions.Objectives

The ChallengeAs a fast-growing startup, Brillia needed a digital experience that built trust, guided parents through helpful educational content, and reduced friction points along the buying journey.The Approach1. Understanding the MissionWe immersed ourselves in Brillia’s purpose—helping parents navigate children’s emotional well-being with clarity and confidence. This insight shaped every UX decision.2. Optimizing the User JourneyInstalled complete analytics + behavioral trackingPrioritized mobile-first optimizationRefined homepage, PLP, and PDP for clarity and easeUsed A/B tests + heatmaps to validate improvements3. Strengthening RetentionDesigned an abandoned cart email journeyReduced friction throughout the checkout processReinforced trust through content, FAQs, and guidance

Hero Metrics

Impact SummaryThrough a data-driven rebrand and a complete digital overhaul, Brillia transformed its online presence into a high-performing growth platform. A redesigned website, optimized user journeys, and targeted content strategy improved engagement, increased conversion efficiency, and created measurable lift across key business metrics. The new system scales across all touch-points—supporting customer acquisition, and driving sustained performance. Overall the outcome was more than improved performance metrics—it strengthened the parent–child connection by providing clearer pathways to education, support, and natural solutions.